The brand mapping strategy : design, build, and accelerate your brand

dc.contributor.author	Leland, Karen Tiber
dc.date.issued	2016
dc.identifier.isbn	978-1-61308-339-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11515
dc.description.abstract	Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.
dc.format	xxi, 178 p. : ill.
dc.language.iso	en
dc.publisher	Entrepreneur Press
dc.subject	Marketing
dc.subject	Branding (Marketing)
dc.subject	Entrepreneurship
dc.subject	Technological innovations
dc.subject	Management
dc.title	The brand mapping strategy : design, build, and accelerate your brand
dc.type	Book