New products management

dc.contributor.author	Crawford, Merle
dc.contributor.author	Benedetto, Anthony Di
dc.date.issued	2015
dc.identifier.isbn	978-0-07-802904-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11412
dc.description.abstract	Written with a managerial focus, "New Products Management" 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of "New Products Management."
dc.format	xx, 588 p. : ill.
dc.language.iso	en
dc.publisher	McGraw-Hill
dc.subject	Management
dc.subject	New products
dc.title	New products management
dc.type	Book
dc.description.version	11th edition