Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorArmstrong, Gary
dc.contributor.authorAdam, Stewart
dc.contributor.authorDenize, Sara Marion
dc.contributor.authorKotler, Philip
dc.date.issued2018
dc.identifier.isbn9781488611865
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11257
dc.description.abstractThis book keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
dc.formatxxvi, 550 p. : ill.
dc.language.isoen
dc.publisherPearson
dc.subjectMarketing
dc.titlePrinciples of marketing
dc.typeBook
dc.description.version7th edition


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Hiển thị biểu ghi dạng vắn tắt