Customer loyalty and brand management

dc.contributor.author	Rubio, Natalia (editor)
dc.contributor.author	Yagüe, María Jesús (editor)
dc.date.issued	2019
dc.identifier.isbn	978-3-03921-336-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11203
dc.description.abstract	This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).
dc.format	xi, 108 p. : ill.
dc.language.iso	en
dc.publisher	MDPI
dc.relation.ispartofseries	Administrative sciences
dc.subject	Branding (Marketing)
dc.subject	Brand management
dc.title	Customer loyalty and brand management
dc.type	Book