Social media analytics strategy : using data to optimize business performance

dc.contributor.author	Gonçalves, Alex
dc.date.issued	2017
dc.identifier.isbn	978-1-4842-3102-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11183
dc.description.abstract	This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing.
dc.format	xvi, 306 p. : ill.
dc.language.iso	en
dc.publisher	Apress
dc.subject	Social media
dc.subject	Social media strategy
dc.subject	Data processing
dc.subject	Business performance
dc.title	Social media analytics strategy : using data to optimize business performance
dc.type	Book