Principles of marketing

dc.contributor.author	Harris, Lloyd C.
dc.contributor.author	Kotler, Philip
dc.contributor.author	Armstrong, Gary
dc.contributor.author	He, Hongwei
dc.date.issued	2020
dc.identifier.isbn	978-1-292-26960-3
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11174
dc.description.abstract	This book covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you understand how to create value and build customer relationships.
dc.format	xxvii, 689 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.title	Principles of marketing
dc.type	Book
dc.description.version	8th European edition