Digital marketing excellence : planning, optimizing and integrating online marketing

dc.contributor.author	Chaffey, Dave
dc.contributor.author	Smith, P. R.
dc.date.issued	2017
dc.identifier.isbn	978-1-315-64034-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11172
dc.description.abstract	A practical guide to creating and executing digital marketing plans, it combines established approaches to marketing planning with the creative use of new digital models and digital tools. It is designed to support both marketers and digital marketers, and students of business or marketing who want a thorough yet practical grounding in digital marketing.
dc.format	xxviii, 660 p. : ill.
dc.language.iso	en
dc.publisher	Routledge
dc.subject	Internet marketing
dc.title	Digital marketing excellence : planning, optimizing and integrating online marketing
dc.type	Book
dc.description.version	5th edition