Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorRajagopal
dc.date.issued2019
dc.identifier.isbn978-3-030-24933-5
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11090
dc.description.abstractThis book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It develops new dimensions on brand management strategies by analyzing best practices based on proven strategies. Readers will not only gain insight into international brand competition, but also into the organizational support necessary to build and manage a powerful brand. It is a necessary read for all MBA students and scholars in marketing, especially those who seek to gain new insight in the rapidly changing global marketplace.
dc.formatxxv, 288 p. : ill.
dc.language.isoen
dc.publisherPalgrave Macmillan
dc.subjectMarketing
dc.subjectBranding strategy
dc.subjectStrategy management
dc.subjectPerformance management
dc.titleCompetitive branding strategies : managing performance in emerging markets
dc.typeBook


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Hiển thị biểu ghi dạng vắn tắt