Brand management : co-creating meaningful brands
| dc.contributor.author | Beverland, Michael | |
| dc.date.issued | 2018 | |
| dc.identifier.isbn | 978-1-4739-5197-6 | |
| dc.identifier.isbn | 978-1-4739-5198-3 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/11060 | |
| dc.description.abstract | Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand's identity. | |
| dc.format | 490 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | SAGE Publications | |
| dc.subject | Marketing | |
| dc.subject | Branding (Marketing) | |
| dc.subject | Brand management | |
| dc.title | Brand management : co-creating meaningful brands | |
| dc.type | Book |