Strategic brand management : building, measuring, and managing brand equity

dc.contributor.author	Keller, Kevin Lane
dc.contributor.author	Parameswaran, Ambi M. G.
dc.contributor.author	Jacob, Isaac
dc.date.issued	2015
dc.identifier.isbn	978-93-325-5893-9
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11059
dc.description.abstract	This book looks at branding from the perspective of the consumer, and provides a framework that helps students and managers identify, define, and measure brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world.
dc.format	xxix, 586 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Brand name products
dc.subject	Management
dc.title	Strategic brand management : building, measuring, and managing brand equity
dc.type	Book
dc.description.version	4th edition