Architecting experience : a marketing science and digital analytics handbook

dc.contributor.author	Wheeler, Scot R.
dc.date.issued	2016
dc.identifier.isbn	9789814725651
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11016
dc.format	xii, 268 p. : ill.
dc.language.iso	en
dc.publisher	World Scientific
dc.relation.ispartofseries	Advances and opportunities with big data and analytics ; 1
dc.subject	Communication in marketing
dc.subject	Digital media
dc.title	Architecting experience : a marketing science and digital analytics handbook
dc.type	Book