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Architecting experience : a marketing science and digital analytics handbook

dc.contributor.authorWheeler, Scot R.
dc.date.issued2016
dc.identifier.isbn9789814725651
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/11016
dc.formatxii, 268 p. : ill.
dc.language.isoen
dc.publisherWorld Scientific
dc.relation.ispartofseriesAdvances and opportunities with big data and analytics ; 1
dc.subjectCommunication in marketing
dc.subjectDigital media
dc.titleArchitecting experience : a marketing science and digital analytics handbook
dc.typeBook


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