eMarketing : the essential guide to marketing in a digital world

dc.contributor.author	Stokes, Rob
dc.contributor.illustrator	The Creative Minds of Red & Yellow
dc.date.issued	2018
dc.identifier.isbn	978-0-620-78058-2
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/11015
dc.description.abstract	The content of the book is relevant and covers most marketing principles. One area I find missing is Global Marketing. Especially from e-marketing perspective it's important to cover the ever flattening global environment and its benefits and challenges.
dc.format	xi, 619 p. : ill.
dc.language.iso	en
dc.publisher	Quirk Education Pty (Ltd)
dc.subject	Marketing
dc.subject	Internet marketing
dc.title	eMarketing : the essential guide to marketing in a digital world
dc.type	Book
dc.description.version	6th edition