Strategic social media : from marketing to social change

dc.contributor.author	Mahoney, L. Meghan
dc.contributor.author	Tang, Tang
dc.date.issued	2017
dc.identifier.isbn	9781119259190
dc.identifier.isbn	9781118556849
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10978
dc.description.abstract	This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
dc.format	ix, 347 p. : ill.
dc.language.iso	en
dc.publisher	Wiley-Blackwell
dc.subject	Social media
dc.subject	Marketing
dc.subject	Social marketing
dc.subject	Internet marketing
dc.subject	Online social networks
dc.title	Strategic social media : from marketing to social change
dc.type	Book

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