Strategic social media : from marketing to social change
| dc.contributor.author | Mahoney, L. Meghan | |
| dc.contributor.author | Tang, Tang | |
| dc.date.issued | 2017 | |
| dc.identifier.isbn | 9781119259190 | |
| dc.identifier.isbn | 9781118556849 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/10978 | |
| dc.description.abstract | This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. | |
| dc.format | ix, 347 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | Wiley-Blackwell | |
| dc.subject | Social media | |
| dc.subject | Marketing | |
| dc.subject | Social marketing | |
| dc.subject | Internet marketing | |
| dc.subject | Online social networks | |
| dc.title | Strategic social media : from marketing to social change | |
| dc.type | Book |
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