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dc.contributor.authorMahoney, L. Meghan
dc.contributor.authorTang, Tang
dc.date.issued2017
dc.identifier.isbn9781119259190
dc.identifier.isbn9781118556849
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/10978
dc.description.abstractThis book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals.
dc.formatix, 347 p. : ill.
dc.language.isoen
dc.publisherWiley-Blackwell
dc.subjectSocial media
dc.subjectMarketing
dc.subjectSocial marketing
dc.subjectInternet marketing
dc.subjectOnline social networks
dc.titleStrategic social media : from marketing to social change
dc.typeBook


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