MKTG : principles of marketing

dc.contributor.author	Lamb, Charles W.
dc.contributor.author	Hair, Joseph F.
dc.contributor.author	McDaniel, Carl
dc.date.issued	2017
dc.identifier.isbn	978-1-337-11680-0
dc.identifier.isbn	978-1-337-11683-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10735
dc.format	viii, 391 p. : ill.
dc.language.iso	en
dc.publisher	Cengage Learning
dc.subject	Marketing
dc.title	MKTG : principles of marketing
dc.type	Book
dc.description.version	11th edition