Marketing research

dc.contributor.author	McDaniel, Carl
dc.contributor.author	Gates, Roger
dc.date.issued	2015
dc.identifier.isbn	978-1118-808849
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10734
dc.description.abstract	In this book, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a practical presentation of theory and practice.
dc.format	xxi, 552 p. : ill.
dc.language.iso	en
dc.publisher	John Wiley & Sons, Inc.
dc.subject	Marketing research
dc.title	Marketing research
dc.type	Book
dc.description.version	10th edition