20. Selling - Retail: Recent submissions
Now showing items 21-25 of 40
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Selling today : creating customer value
(Prentice Hall, 2012) -
Retailing management
(McGraw-Hill, 2014)Retailing management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) ... -
After–sales service of engineering industrial assets : a reference framework for warranty management
(Springer, 2014)This book explores the practical implementation of an advanced after-sales management framework devoted to warranty management. The framework is intended for companies producing either standardized or customized products ... -
Sales promotion decision making : concepts, principles, and practice
(Business Expert Press, 2015)Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making ... -
Performance management in retail and the consumer goods industry : best practices and case studies
(Springer, 2019)This book offers essential insights into various management concepts for retail and consumer packaged goods companies. Addressing a range of topics in the field of performance management, it presents concepts for management ...
