Đang hiển thị mục 1-2 trong tổng 2

    • Creating effective sales and marketing relationships 

      LaForge, Buddy; Ingram, Thomas (Business Expert Press, 2015)
      This book demonstrates how corporate sales and marketing teams should operate collaboratively in a 21st Century organization to enhance performance in the marketplace. It discusses how and why conflict and /or separation ...
    • Knowledge management for sales and marketing : a practitioner's guide 

      Young, Tom; Milton, Nick (Chandos Publishing, 2011)
      This book presents models to assist the reader to understand how knowledge can be applied and reused within the sales and marketing processes, leading to an enhanced win rate. Topics covered provide managers and practitioners ...