Đang hiển thị mục 1-6 trong tổng 6

    • Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers 

      Bon, Joël Le; Herman, Carl A. (Business Expert Press, 2015)
      This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with ...
    • Retail management 

      Levy, Michael; Grewal, Dhruv (McGraw-Hill, 2023)
      This book highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis ...
    • Retail management : a strategic approach 

      Berman, Barry; Evans, Joel R. (2013)
      This book provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.
    • Retail management : a strategic approach 

      Berman, Barry; Evans, Joel R.; Chatterjee, Patrali (Pearson, 2018)
      This book is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope ...
    • Retailing management 

      Levy, Michael; Weitz, Barton A.; Grewal, Dhruv (McGraw-Hill, 2014)
      Retailing management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) ...
    • Smart retail : winning ideas and strategies from the most successful retailers in the world 

      Hammond, Richard (Pearson, 2017)
      Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world's ...