Marketing research

dc.contributor.author	Burns, Alvin C.
dc.contributor.author	Veeck, Ann
dc.contributor.author	Bush, Ronald F.
dc.date.issued	2017
dc.identifier.isbn	978-1-292-15326-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10529
dc.description.abstract	This book continues to provide students with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data. This new edition has been condensed and reorganized for a more streamlined approach. An integrated case study throughout the text helps students relate the material to the real world--and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.
dc.format	489 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Marketing research
dc.title	Marketing research
dc.type	Book
dc.description.version	8th edition