Sustainable innovation : trends in marketing and management

dc.contributor.author	Arora, Anshu Saxena (editor)
dc.contributor.author	Bacouel-Jentjens, Sabine (editor)
dc.contributor.author	Sepehri, Mohamad (editor)
dc.contributor.author	Arora, Amit (editor)
dc.date.issued	2020
dc.identifier.isbn	978-3-030-30421-8
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10325
dc.description.abstract	This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability.
dc.format	xxvii, 154 p. : ill.
dc.language.iso	en
dc.publisher	Palgrave Macmillan
dc.relation.ispartofseries	International Marketing and Management Research
dc.subject	Marketing
dc.subject	Management
dc.subject	Sustainable innovation
dc.title	Sustainable innovation : trends in marketing and management
dc.type	Book