| dc.contributor.author | Arora, Anshu Saxena (editor) | |
| dc.contributor.author | Bacouel-Jentjens, Sabine (editor) | |
| dc.contributor.author | Sepehri, Mohamad (editor) | |
| dc.contributor.author | Arora, Amit (editor) | |
| dc.date.issued | 2020 | |
| dc.identifier.isbn | 978-3-030-30421-8 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/10325 | |
| dc.description.abstract | This book provides insights into sustainable innovation trends in various marketing- and management-related fields. Authors critically investigate, amongst others, the sustainability impact of disruptive product design and innovative collaboration solutions within buyer-supplier relationships, along with innovative organizational processes to promote sustainable well-being-productivity synergy in a VUCA world. This volume is a uniquely positioned contribution of interrelated research articles on the sustainability-driven innovation needed for organizational health and future viability. | |
| dc.format | xxvii, 154 p. : ill. | |
| dc.language.iso | en | |
| dc.publisher | Palgrave Macmillan | |
| dc.relation.ispartofseries | International Marketing and Management Research | |
| dc.subject | Marketing | |
| dc.subject | Management | |
| dc.subject | Sustainable innovation | |
| dc.title | Sustainable innovation : trends in marketing and management | |
| dc.type | Book | |
