Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorCraig, C. Samuel
dc.contributor.authorDouglas, Susan P.
dc.date.issued2005
dc.identifier.isbn0-470-01095-9
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/10313
dc.descriptionxix, 503 p. : ill.
dc.description.abstractThis book is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather information and conduct surveys rapidly. Increasingly research is being conducted in developing countries as firms expand operations into markets such as India and China. The coverage of research in developing markets has been expanded in the third edition. In addition, to all the updates and changes, a chapter has been added that deals with conceptual and methodological issues in designing and executing research.
dc.language.isoen
dc.publisherJohn Wiley & Sons Ltd
dc.subjectMarketing
dc.subject.otherExport marketing
dc.subject.otherResearch
dc.titleInternational marketing research
dc.typeBook
dc.description.version3rd edition


Các tập tin trong tài liệu này

Thumbnail
Thumbnail

Tài liệu này xuất hiện trong Bộ sưu tập sau đây

Hiển thị biểu ghi dạng vắn tắt