Hiển thị biểu ghi dạng vắn tắt

dc.contributor.authorCornelissen, Joep
dc.date.issued2004
dc.identifier.isbn0-7619-4436-2
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/1029
dc.descriptionviii, 206 p. : ill.
dc.description.abstract"This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications" (Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels) - provides the most comprehensive and up-to-date treatment of the subject including: the criticality of the function; strategies and activities involved; and how it can be managed and organized properly. The book incorporates current thinking and developments on these topics from both the academic and practitioner worlds, combining a comprehensive theoretical foundation with numerous practical insights to assist managers in their day-to-day affairs and in their strategic and tactical communication decisions.
dc.language.isoen
dc.publisherSAGE Publications
dc.subjectCommunications
dc.subject.otherBusiness communication
dc.subject.otherCommunication in management
dc.titleCorporate communications : theory and practice
dc.typeBook


Các tập tin trong tài liệu này

Thumbnail
Thumbnail

Tài liệu này xuất hiện trong Bộ sưu tập sau đây

Hiển thị biểu ghi dạng vắn tắt