Basic marketing research : integration of social media

dc.contributor.author	Malhotra, Naresh K.
dc.date.issued	2012
dc.identifier.isbn	978-0-13-254448-1
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/10248
dc.description	xxxii, 640 p. : ill.
dc.description.abstract	Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing research
dc.title	Basic marketing research : integration of social media
dc.type	Book
dc.description.version	4th edition