| dc.description.abstract | Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media; How to use crowdsourcing effectively; How to choose appropriate room layout design software; How to manage and use guest-generated content; How to measure and evaluate your success; How to choose meeting registration software; How to promote your meeting with blogs, websites, podcasts, and more; How to hold virtual meetings and events; How to use search engine optimization to advantage. | |
