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Advertising

dc.contributor.authorWeigold, Michael F.
dc.contributor.authorArens, William F.
dc.date.issued2018
dc.identifier.isbn978-1-259-81594-2
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/10080
dc.formatxiii, 459 p. : ill.
dc.language.isoen
dc.publisherMcGraw-Hill
dc.subjectAdvertising
dc.titleAdvertising
dc.typeBook
dc.description.version3rd edition


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