Đang hiển thị mục 61-80 trong tổng 102

    • Managing hospitality human resources 

      Woods, Robert H. (American Hotel & Lodging, 2006)
    • Managing people in the hospitality industry 

      Riley, Michael (Routledge, 2019)
      This is a book about being a successful manager in the complex hospitality industry. Approaching the subject in the context of personal development, it offers future managers essential knowledge and insight into the ...
    • Managing quality of life in tourism and hospitality 

      Uysal, Muzaffer (editor); Sirgy, M. Joseph (editor); Kruger, Stefan (editor) (CABI, 2018)
      This book brings together the latest findings within these areas from researchers and practitioners and delivers them to the forefront of knowledge application with examples in tourism and hospitality settings. Quality-of-life ...
    • Managing quality service in hospitality : how organizations achieve excellence in the guest experience 

      Ford, Robert C.; Sturman, Michael C.; Heaton, Cherrill P. (Cengage Learning, 2012)
      This book fully covers the topic of managing hospitality organizations by using academic studies and real life experience from companies like Walt Disney Company, Marriott, Ritz-Carlton, Darden Restaurants, Southwest ...
    • Managing the guest experience in hospitality 

      Ford, Robert C.; Heaton, Cherrill P. (Delmar/Thomson Learning, 2000)
      This book is organized around the 14 "Service Principles" with a chapter dedicated to each. The most recent research is integrated throughout to support each principle and each chapter provides "Exemplars of Excellent ...
    • Managing tourism and hospitality services : theory and international application 

      Prideaux, Bruce; Moscardo, Gianna (CABI, 2006)
      The aim of this book is to enhance theoretical and practical understanding of quality management in tourism and hospitality. It provides a benchmark of current knowledge, and examines the range of research methods being ...
    • Marketing communications in tourism and hospitality : concepts, strategies and cases 

      McCabe, Scott (Butterworth-Heinemann, 2009)
      This book discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the ...
    • Marketing for hospitality and tourism 

      Kotler, Philip; Bowen, John T.; Makens, James C.; Baloglu, Seyhmus (Pearson, 2017)
      Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
    • Marketing for hospitality and tourism 

      Kotler, Philip; Bowen, John T.; Makens, James C. (Pearson, 2014)
      Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
    • Marketing for hospitality and tourism 

      Kotler, Philip; Bowen, John T.; Baloglu, Seyhmus (Pearson, 2022)
      Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling ...
    • Marketing for tourism and hospitality : collaboration, technology and experiences 

      Fyall, Alan; Legohérel, Patrick; Frochot, Isabelle; Wang, Youcheng (Routledge, 2019)
      "The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological ...
    • Marketing hospitality 

      Hsu, Cathy H. C.; Powers, Thomas F. (John Wiley & Sons, Inc., 2002)
      Combining marketing theory with a strong practical emphasis on industry applications, this book offers superior coverage of marketing as an integral part of operations, especially at the unit level. Beginning with an ...
    • Meetings, expositions, events, and conventions : an introduction to the industry 

      Fenich, George G. (Pearson, 2016)
      A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help readers relate ...
    • Mobile computing and technology applications in tourism and hospitality 

      Waluyo, Agustinus Borgy; Tan, Ling (IGI Global, 2022)
      "This book presents the latest research and development in mobile and intelligence computing with a focus on tourism and hospitality sectors and how during this current pandemic crisis, the role of research on innovative ...
    • Modelling and simulations for tourism and hospitality : an introduction 

      Baggio, Jacopo A.; Baggio, Rodolfo (Channel View Publications, 2020)
      "This book offers an essential introduction to the use of various modelling tools and simulation techniques in the domains of tourism and hospitality. It aims to encourage students, researchers and practitioners in tourism ...
    • Operations management in the hospitality industry 

      Szende, Peter (editor); Dalton, Alec N. (editor); Yoo, Michelle (Myongjee) (editor) (Emerald Publishing Limited, 2021)
      From restaurants to resorts, the hospitality industry demands strong operations management to delight guests, develop employees, and deliver financial returns. This introductory text provides students with fundamental ...
    • Planning and management of meetings, expositions, events and conventions 

      Fenich, George G. (Pearson, 2015)
      This is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and ...
    • Purchasing : selection and procurement for the hospitality industry 

      Feinstein, Andrew Hale; Stefanelli, John M. (John Wiley & Sons, Inc., 2012)
      "Hospitality professionals will find that this eighth edition balances purchasing activities with product and information from a management perspective. Each chapter has been revised so that the most current concepts ...
    • Purchasing : selection and procurement for the hospitality industry 

      Feinstein, Andrew Hale; Stefanelli, John M. (John Wiley & Sons, Inc., 2008)
      The 7th edition of this classic book features: In-depth coverage throughout of the latest purchasing technology applications The most current standards and trends in all areas of purchasing: food, furniture, fixtures, and ...
    • Purchasing : selection and procurement for the hospitality industry 

      Feinstein, Andrew Hale; Hertzman, Jean; Stefanelli, John M. (John Wiley & Sons, Inc., 2017)
      This book is a learning-centered text that includes several pedagogical enhancements to help the student quickly acquire and retain important information. It is written for those who will be involved with some phase of ...