To survive or to thrive? China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis
| dc.contributor.author | Yang, Fiona X. | |
| dc.contributor.author | Li, Xiangping | |
| dc.contributor.author | Lau, Virginia Meng-Chan | |
| dc.contributor.author | Zhu, Victor Z. | |
| dc.date.accessioned | 2024-05-17T07:58:20Z | |
| dc.date.available | 2024-05-17T07:58:20Z | |
| dc.date.issued | 2021 | |
| dc.description | International Journal of Hospitality Management 94 (2021) 102855 | vi |
| dc.description.abstract | COVID-19 presents luxury hotels with an unenviable task of maneuvering to secure survival. One of the contingency measures of China’s five-star hotels is to salvage revenues by entering online-to-offline (O2O) food delivery platforms. However, both opportunities and risks will ensue. Study 1 has content analyzed customer reviews on the largest O2O food delivery platform in China to probe the key factors of concern. The results show that taste, freshness, and brand credibility remain salient, as in dine-in experiences, while packaging and delivery quality emerge as a result of the integration of the O2O platform, and hygiene due to the COVID-19 pandemic. Interestingly, interaction quality between restaurant staff and customers still plays significant roles with the online channel. Study 2 has further deepened the understanding of luxury restaurants’ O2O services through semi-structured interviews with F&B professionals. The results have paved the way for hotel operators to employ tactics on O2O platforms. | vi |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/15269 | |
| dc.language.iso | en | vi |
| dc.publisher | Elservier | vi |
| dc.subject | O2O,Luxury hotel restaurant,COVID-19,Service quality,Brand credibility | vi |
| dc.title | To survive or to thrive? China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis | vi |
| dc.type | Article | vi |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- To survive or to thrive China’s luxury hotel restaurants entering O2O food delivery platforms amid the COVID-19 crisis.pdf
- Size:
- 1.67 MB
- Format:
- Adobe Portable Document Format
- Description:
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 1.71 KB
- Format:
- Item-specific license agreed upon to submission
- Description: