Segmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwan

dc.contributor.authorChang, Janet
dc.date.accessioned2024-11-06T08:45:41Z
dc.date.available2024-11-06T08:45:41Z
dc.date.issued2006
dc.descriptionTourism Management 27 (2006) 1224–1234vi
dc.description.abstractFestivals are increasingly being used as instruments for promoting tourism and boosting the regional economy. Festivals are a type of cultural events and are travel attractions with unique features. Much research, undertaken from a variety of perspectives, exists on festivals. However, very few studies related to aboriginal cultures have been published. The main objective of this study is to profile tourists based upon their motives and demographic characteristics, as these traits are associated with attraction to aboriginal cultural festivals and other related activities. The research reveals that cultural exploration, among other motivational dimensions, is the most important factor attracting tourists to the aboriginal cultural festival. In addition, not all tourists have the same degree of interest in the festival cultural experience. Furthermore, motivational variables are found to be more important than demographic variables in explaining and segmenting visitors to an aboriginal festival.vi
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/15875
dc.language.isoenvi
dc.publisherElserviervi
dc.subjectAboriginal cultural festival; Rukai tribe; Market segmentation; Taiwanvi
dc.titleSegmenting tourists to aboriginal cultural festivals: An example in the Rukai tribal area, Taiwanvi
dc.typeArticlevi

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