INTERNET TOURISM MARKETING STRATEGIES OF LEADING INDIAN STATES: A CONTENT ANALYSIS

dc.contributor.authorSatghare, Harshada
dc.contributor.authorSawant, Madhuri
dc.date.accessioned2024-01-12T07:23:24Z
dc.date.available2024-01-12T07:23:24Z
dc.date.issued2018
dc.descriptionInternational Journal of Tourism and Travel; 11 (1 & 2) 2018, 26-35vi
dc.description.abstractInternet marketing is an indisputable element of destination marketing plan and DMOs are extensively engaging on with Internet. In this study, tourism policies of six important tourism states of India, namely Kerala, Rajasthan, Uttar Pradesh, Maharashtra, Karnataka and Gujarat have been studied using content analysis. The findings revealed that policies are mainly focused on application of various digital media, technologies for information distribution and destination marketing and mobile apps. But, the area of budget & Human resource required for internet marketing and role of internet in market research are commonly overlooked. Comparative analysis on dichotomous scale observed that the state tourism policy of Uttar Pradesh has discussed strategies thoroughly which helps in policy implementation and assessment while tourism policy of Kerala needs urgent revision.vi
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/14901
dc.language.isoenvi
dc.subjectIndian State Tourism Policies, Internet Marketing, Content Analysis, Comparative Analysisvi
dc.titleINTERNET TOURISM MARKETING STRATEGIES OF LEADING INDIAN STATES: A CONTENT ANALYSISvi
dc.typeArticlevi

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