The relationships between food-related personality traits, satisfaction, and loyalty among visitors attending food events and festivals
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Date
2010
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Journal ISSN
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Publisher
Elservier
Abstract
This study applies the concept of food-related personality traits to hospitality and tourism and identifies
relationships between personality, satisfaction, and loyalty. An on-site survey was carried out with 335
visitors attending the Gwangju Kimchi (local food) Festival in South Korea between 15th and 19th of
October, 2008. The relationships between 4 latent constructs (food neophobia, food involvement
satisfaction, and loyalty) and 16 indicators were measured using structural equation modelling. The
findings showed that food neophobia had a negative effect on satisfaction and loyalty, food involvement
had a positive relationship with loyalty, and satisfaction and loyalty showed a significant positive
relationship.
Description
International Journal of Hospitality Management 29 (2010) 216–226
Keywords
Food involvement; Food neophobia; Local food; Festivals; Loyalty