Impact of the COVID-19 pandemic on travelers’ preference for crowded versus non-crowded options

dc.contributor.authorPark, In-Jo
dc.contributor.authorKim, Jungkeun
dc.contributor.author(Sam) Kim, Seongseop
dc.contributor.authorLee, Jacob C.
dc.contributor.authorGiroux, Marilyn
dc.date.accessioned2024-08-29T02:48:20Z
dc.date.available2024-08-29T02:48:20Z
dc.date.issued2021
dc.descriptionTourism Management 87 (2021)vi
dc.description.abstractCrowding is a critical determinant of consumers’ satisfaction with and preferences for different shopping and travel situations. When considering a selection of travel and hospitality options, travelers are influenced by perceived crowding. This research examined how the current health crisis (i.e., the COVID-19 pandemic) affects travelers’ preferences for crowded and non-crowded options. Specifically, we predicted that travelers would have a diminished preference for crowded (vs. non-crowded) travel and hospitality options when the ongoing pandemic is salient. We demonstrated that the primary effect of the salience of the threat was persistent across different travel categories and contexts. We also found that travelers with high levels of sensation seeking and a high need for uniqueness show the opposite pattern, suggesting a possible recovery strategy from the pandemic. Five experimental studies provide several theoretical and managerial implications for travel and hospitality business marketers.vi
dc.identifier.urihttps://thuvienso.hoasen.edu.vn/handle/123456789/15692
dc.language.isoenvi
dc.publisherElserviervi
dc.subjectCrowding,COVID-19,Threat,Risk,Sensation seeking,Need for uniquenessvi
dc.titleImpact of the COVID-19 pandemic on travelers’ preference for crowded versus non-crowded optionsvi
dc.typeArticlevi

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