The effect of food tourism experiences on tourists’ subjective well-being
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Date
2024
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Publisher
Heliyon
Abstract
Food has become a crucial factor in attracting tourists to destinations. Providing tourists with
satisfying food experiences has become a significant concern for tourist destinations. This study
examines how tourists’ food experiences contribute to their subjective well-being. After con
ducting a questionnaire survey of 360 tourists who experienced Zibo barbecue food, and
analyzing the data using structural equation modeling, it was found that: tourists’ food sensory
experience, service experience, and environmental experience positively affect their satisfaction
and subjective well-being; The effect of these experiences on tourists’ satisfaction is mediated by
tourist attitude; Tourist attitude and satisfaction play a chain mediating role in the effect of
sensory experience, service experience, and environmental experience on tourists’ subjective
well-being. The research findings help to deepen the understanding of the relationship between
food tourism experience and subjective well-being, enrich the theoretical research on food
experience and tourists’ well-being, and have insightful significance for the development and
construction of other tourist destinations.
Description
Heliyon 10 (2024) e25482
Keywords
Sensory experience; Service experience; Environmental experience; Tourist attitude; Tourist satisfaction; Subjective well-being