Co-creation experience and place attachment: Festival evaluation

dc.contributor.author	Zhanga, Carol Xiaoyue
dc.contributor.author	Fong, Lawrence Hoc Nang
dc.contributor.author	Li, ShiNa
dc.date.accessioned	2024-03-14T07:32:01Z
dc.date.available	2024-03-14T07:32:01Z
dc.date.issued	2019
dc.description	International Journal of Hospitality Management 81 (2019) 193–204	vi
dc.description.abstract	Adopting customer-to-customer value co-creation logic, this study explored the underlying dimensions of the cocreation experience and its effects on the behavioral intention to attend festivals. The analysis focused on the role of place attachment and festival satisfaction as mediators in the relationship between festival visitors’ satisfaction with the co-creation experience and their behavioral intention to attend the festival. Drawing on 444 survey responses, our findings support the mediation roles of place dependence and festival satisfaction. The findings did not vary between tourists and residents. This suggests that facilitating shared consumption of festivals motivates festival attendees to re-patronize specific festivals. Based on these findings, both theoretical and practical implications of this analysis are discussed.	vi
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/14990
dc.language.iso	en	vi
dc.publisher	Elservier	vi
dc.subject	Cultural festival,Co-Creation,Place attachment,Satisfaction,Customer-To-Customer logic	vi
dc.title	Co-creation experience and place attachment: Festival evaluation	vi
dc.type	Article	vi

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