Estimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory study
| dc.contributor.author | Suh, Eunju | |
| dc.contributor.author | J. West, Joseph | |
| dc.date.accessioned | 2024-06-05T06:52:13Z | |
| dc.date.available | 2024-06-05T06:52:13Z | |
| dc.date.issued | 2010 | |
| dc.description | International Journal of Hospitality Management 29 (2010) 570–575 | vi |
| dc.description.abstract | Considering the growing presence of non-gaming amenities in a mature casino market such as the Las Vegas Strip, this study examined the indirect contribution of showroom entertainment to casinooperated restaurant business volumes. Using the internal data of a Las Vegas hotel casino, this research found a statistically significant and positive relationship between daily showroom headcounts and food and beverage revenues. For each additional show attendee, daily food and beverage revenue increased $6.96. This finding suggests that casino executives should consider leveraging show traffic with additional revenue-enhancing venues such as restaurants. | vi |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/15305 | |
| dc.language.iso | en | vi |
| dc.publisher | Elservier | vi |
| dc.subject | Entertainment,Casino marketing,Casino management,Restaurant management,Operations analysis | vi |
| dc.title | Estimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory study | vi |
| dc.type | Article | vi |
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