Estimating the impact of entertainment on the restaurant revenues of a Las Vegas hotel casino: An exploratory study
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Date
2010
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Elservier
Abstract
Considering the growing presence of non-gaming amenities in a mature casino market such as the Las Vegas Strip, this study examined the indirect contribution of showroom entertainment to casinooperated restaurant business volumes. Using the internal data of a Las Vegas hotel casino, this research found a statistically significant and positive relationship between daily showroom headcounts and food and beverage revenues. For each additional show attendee, daily food and beverage revenue increased $6.96. This finding suggests that casino executives should consider leveraging show traffic with
additional revenue-enhancing venues such as restaurants.
Description
International Journal of Hospitality Management 29 (2010) 570–575
Keywords
Entertainment,Casino marketing,Casino management,Restaurant management,Operations analysis