Working strategically with Big Data in the tourism sector: a qualitative study of twelve European destination management organisations
| dc.contributor.author | Pahus, Henrik S | |
| dc.contributor.author | Sunesen, Lars | |
| dc.date.accessioned | 2024-06-14T02:49:26Z | |
| dc.date.available | 2024-06-14T02:49:26Z | |
| dc.date.issued | 2022 | |
| dc.description | Research in Hospitality Management 2022, 12(1): 81–83 | vi |
| dc.description.abstract | This article presents the results of 12 semi-structured in-depth interviews with data experts from destination management organisations across Europe. The analysis revealed three overarching themes concerning the use of Big Data in the tourism sector: (1) size matters when it comes to utilising the information from Big Data sources – bigger is not perhaps better, but larger companies are more capable of harvesting the full potentials of the information; (2) companies lack the required competencies to work with Big Data strategically; and (3) one of the proposed solutions from the respondents was surprisingly a desire to share their data with the competitors thereby gaining a competitive leverage. Concluding on the above we suggest further areas for potential research: clarification of relevant competencies when working with Big Data, furthering collaboration between tourism companies to maximise the potential of sharing, and research into the effect on COVID-19 on Big Data and strategy | vi |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/15351 | |
| dc.language.iso | en | vi |
| dc.publisher | The Authors | vi |
| dc.subject | DMO’s, hospitality industry, strategy, leadership, Covid-19, competency development , HRM (Human Ressource Mangement) | vi |
| dc.title | Working strategically with Big Data in the tourism sector: a qualitative study of twelve European destination management organisations | vi |
| dc.type | Article | vi |
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