Event marketing : how to successfully promote events, festivals, conventions, and expositions

dc.contributor.author	Hoyle, Leonard H.
dc.date.issued	2002
dc.identifier.isbn	0-471-40179-X
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9672
dc.description	xxiv, 224 p.
dc.description.abstract	Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising; Individual chapters address the differences involved in marketing different types of events; Examines future trends and key issues such as how to reach new event attendees.
dc.language.iso	en
dc.publisher	Wiley
dc.subject	Special events
dc.subject	Marketing
dc.title	Event marketing : how to successfully promote events, festivals, conventions, and expositions
dc.type	Book