Essential guide to marketing planning

dc.contributor.author	Wood, Marian Burk
dc.date.issued	2017
dc.identifier.isbn	978-1-292-11754-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9627
dc.description.abstract	Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.
dc.format	xxiii, 302 p. : ill.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Marketing
dc.subject	Planning
dc.title	Essential guide to marketing planning
dc.type	Book
dc.description.version	4th edition