McQuail's mass communication theory

dc.contributor.author	McQuail, Denis
dc.date.issued	2010
dc.identifier.isbn	978-1-84920-291-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9538
dc.description	813 p. : ill.
dc.description.abstract	It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture.
dc.language.iso	en
dc.publisher	SAGE Publications
dc.subject	Mass media
dc.title	McQuail's mass communication theory
dc.type	Book
dc.description.version	6th edition