McQuail's mass communication theory
| dc.contributor.author | McQuail, Denis | |
| dc.date.issued | 2010 | |
| dc.identifier.isbn | 978-1-84920-291-6 | |
| dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/9538 | |
| dc.description | 813 p. : ill. | |
| dc.description.abstract | It covers everything a student needs to know of the diverse forms of mass communication today, including television, radio, newspapers, film, music, the internet and other forms of new media. Denis McQuail shows that more than ever, theories of mass communication matter for the broader understanding of society and culture. | |
| dc.language.iso | en | |
| dc.publisher | SAGE Publications | |
| dc.subject | Mass media | |
| dc.title | McQuail's mass communication theory | |
| dc.type | Book | |
| dc.description.version | 6th edition |