Facets of corporate identity, communication, and reputation
dc.contributor.author | Melewar, T. C. (editor) | |
dc.date.issued | 2008 | |
dc.identifier.isbn | 978-0-415-40528-7 | |
dc.identifier.uri | https://thuvienso.hoasen.edu.vn/handle/123456789/9496 | |
dc.description | xvii, 233 p. : ill. | |
dc.language.iso | en | |
dc.publisher | Routledge | |
dc.subject | Communication in marketing | |
dc.subject.other | Corporate identity | |
dc.subject.other | Corporate image | |
dc.subject.other | Corporations | |
dc.subject.other | Industrial publicity | |
dc.subject.other | Public relations | |
dc.title | Facets of corporate identity, communication, and reputation | |
dc.type | Book |