Innovation management and new product development

dc.contributor.author	Trott, Paul
dc.date.issued	2017
dc.identifier.isbn	978-1-292-16540-0
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/9323
dc.description	xxix, 635 p. : ill.
dc.description.abstract	Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation. Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.
dc.language.iso	en
dc.publisher	Pearson
dc.subject	Industrial management
dc.subject.other	Technological innovations
dc.subject.other	Product management
dc.subject.other	Management
dc.title	Innovation management and new product development
dc.type	Book
dc.description.version	6th edition