| dc.description.abstract | It emphasizes the impact of technology and the Internet, as well as gives solid coverage to international topics and issues unique to service providers. This text also illustrates how retailing as a career choice can be fun, exciting, challenging, and rewarding. This excitement arises from selecting a merchandise assortment at market, determining how to present the merchandise in the store, developing a promotional program for the new assortment, or planning next season's sales -- all in an ever-changing economic environment. And the reward comes from doing this better than the competition. Helping students achieve their personal bests, RETAILING includes a thorough in-text study guide, which includes review questions, writing and speaking exercises, cases covering the gamut of retail operations, a computer spreadsheet case involving a small retail shop, and more. In addition, Planning Your Own Retail Business exercises give students experience grappling with the challenges managers/owners face in day-to-day operations, allowing readers to see firsthand the financial impact of retail decisions. | |
