Ratings analysis : the theory and practice of audience research

dc.contributor.author	Webster, James G.
dc.contributor.author	Phalen, Patricia F.
dc.contributor.author	Lichty, Lawrence Wilson
dc.date.issued	2006
dc.identifier.isbn	0-8058-5409-6
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8903
dc.description	xviii, 317 p. : ill.
dc.language.iso	en
dc.publisher	Lawrence Erlbaum Associates, Inc.
dc.subject	Television programs
dc.subject.other	Television viewers
dc.subject.other	Radio programs
dc.subject.other	Radio audiences
dc.title	Ratings analysis : the theory and practice of audience research
dc.type	Book
dc.description.version	3rd edition