Programming for TV, radio, and the Internet : strategy, development, and evaluation

dc.contributor.author	Perebinossoff, Philippe
dc.contributor.author	Gross, Brian
dc.contributor.author	Gross, Lynne S.
dc.date.issued	2005
dc.identifier.isbn	0-240-80682-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8900
dc.description	xx, 324 p. : ill.
dc.description.abstract	Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
dc.language.iso	en
dc.publisher	Focal Press
dc.subject	Broadcasting
dc.subject.other	Television programs
dc.subject.other	Radio programs
dc.subject.other	Webcasting
dc.subject.other	Planning
dc.subject.other	Internet
dc.title	Programming for TV, radio, and the Internet : strategy, development, and evaluation
dc.type	Book
dc.description.version	2nd edition