Media programming : strategies and practices

dc.contributor.author	Eastman, Susan Tyler
dc.contributor.author	Ferguson, Douglas A.
dc.date.issued	2013
dc.identifier.isbn	978-1-111-34447-4
dc.identifier.uri	https://thuvienso.hoasen.edu.vn/handle/123456789/8898
dc.description	xii, 484 p. : ill.
dc.description.abstract	Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing.
dc.language.iso	en
dc.publisher	Cengage Learning
dc.subject	Television programs
dc.subject.other	Radio programs
dc.subject.other	Cable television
dc.subject.other	Mass media
dc.subject.other	Planning
dc.title	Media programming : strategies and practices
dc.type	Book
dc.description.version	9th edition