Bộ môn Quản trị truyền thông
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Xã hội học báo chí
(Nxb. Trẻ, 2006)Xã Hội Học Báo Chí là một bộ phận của bộ môn xã hội học về truyền thông đại chúng. Cách tiếp cận xã hội học đối với báo chí nói riêng và với truyền thông đại chúng nói chung không có gì khác biệt lớn. Vì vậy, nội dung của ... -
Film production management
(Elsevier Inc., 2006)Film production management will tell you in step-by-step detail how to produce a screenplay and get it onto the big screen. Whether you are an aspiring or seasoned film professional, this book will be an indispensable ... -
Radio production
(Elsevier Inc., 2005)This book is a complete working handbook that provides comprehensive information on every aspect of producing radio programmes to a professional standard. Aimed at students, technical issues are explained in simple terms. -
Selling today : partnering to create value
(Pearson, 2014)This book helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest ... -
The complete film production handbook
(Focal Press is an imprint of Elsevier, 2010)This book is for working film/TV professionals and students alike. If you're a line producer, production manager, production supervisor, assistant director or production coordinator--the book has everything you'll need ...